ART DIRECTOR • MOTION
Cyclox is one of the 100 face variations on the Movado Connect smartwatch. This one design was particularly interesting because of the re-design of the classic way we read time.
CYCLOX finally brings Nathan George Horwitt’s 1936 design to life with its sweeping edge to indicate seconds, a rotating single dot representing minutes and the hour displayed in the center.
What you see here is a non-verbal explanation of this new way to read time, which is really quite ingenious. Starting with the iconic DOT, CIRCLE, LINE visual, we transition to the cyclox design of time.
Also included here is Nathan George Horwitt’s original sketch of the design, brought to life.