ART DIRECTOR • MOTION
A new first-to-market salon-grade product from Soft Sheen Carson, Damage Slayer reverses damage to the hair cuticle. The challenge here was to tell the “science” story in an accurate, yet aesthetically pleasing way. Close up hair follicles are the most beautiful things in the world, so the approach was to step away from the traditional “damaged” hair look, and go for a visual metaphor. The end result is what you see here.
Some fun manipulation of the footage and product animation bring the whole thing to life.
Agency: TAG Creative
Creative Director: Fawne Berkun
Art Director: Darina Stekol
Animation: Darina Stekol & Shaun Harrison