Maybelline Colossal

TV spot for Maybelline's new product, Pumped Up Colossal Mascara. Working on a team to explore the design & depiction for the product demo. A graphic representation of the double collagen wrapping around the lashes was a design challenge that received great sales results, proving extremely rewarding.

The finished piece is seen here, as well as the exploration animations that eventually led to final version of the product demo.

Agency: TAG Creative

Creative Direction: Fawne Berkun

Art Director: Andrea Scaglione

Animation: Darina Stekol, Yasmin Mistry, Shaun Harrison