Galaxy Z Fold3 Flip3 5G launch video

Created closely with the Creative Director of DE-YAN, Dejan Jovanovic, and EP, Maureen O’Boyle.

With the unfolding worlds concept locked, my role here was to pace out the spot for maximum suspense and create an epic grand reveal. Together, we added the visual metaphor of the sun eclipse over the horizon, building the suspense and momentum needed to carry into the unfolding city. I was also responsible for the final color correction for the spot. Finding the right balance of light and optimism in the coloring for the cityscape. Lighting FX were added in post as well.

MOTION & GRAPHICS DESIGN - DE-YAN ADVERTISING AGENCY - OGILVY