ART DIRECTOR • MOTION
Facebook and iconic eyewear brand Ray-Ban launched their first generation smart glasses in Fall of 2021. Ray-Ban stories shades capture content upon the wearer’s voice commands and connect wireless to Facebook’s platform. Working with Jack Morton Worldwide, I collaborated with their team to design and animate the motion for the social media campaign. Utilizing influencer-captured content, we created a graphic and dynamic gesture that become the main motif for all the social content used for the original launch.
The Content
