MOVADO EDGE

Movado Edge infuses an icon of modern design with stunning new shape and texture. In collaboration with renowned modern industrial designer Yves Béhar, the iconic DOT is remimagined. The task here was to highlight the new design's sculptural beauty. The trick was finding the right balance between quintessential Movado and the Swiss design movement that inspired the entire campaign.

The launch transitioned to several platforms, from print to TVC as well as a billboard in Times Square.

Agency: TAG Creative

Creative Direction: Fawne Berkun, Simon Benjamin

Art Direction: Darina Stekol

Animation: Darina Stekol, STOKED