Bond no. 9

Mood Film

Iconic NYC perfumer, Bond no.9, launches a luxury lipstick line. The goal, to create a fun mood film to capture the luxuriousness of the product and packaging. Shot at their flagship location on Bond street, this playful film pays homage to New York City's famous streets with a collection of red lipsticks named after them.

In addition to the film, social assets were explored as part of the launch. Below are examples of proposed designs for social and an extension of the launch in a social campaign, #loveletterstoNY.