To celebrate the biggest lipstick launch in history, Urban Decay and TAG creative teamed up to create one badass launch video. Ruby Rose stars as the face that launched 100 lipsticks. Working with several creative minds to visualize the big moment for Urban Decay, displayed here is the final piece, as well as some creative that was explored along the way.
Agency: TAG Creative
Art Direction: Shaun Harrison
Animation: Shaun Harrison, Darina Stekol
Producer: Jacyln Levine