Dark & Lovely Fade Resist

Art Direction

Concept/Design

Animation

Lead on graphics and visual representation of Dark & Lovely's brand staple hair color product, part of the LOVE MY COLOR 2016 campaign. Working closely with agency team and CD to create TRIPLE OIL visuals in a beautiful and original execution. 

Agency: TAG Creative

Director: Sasie Sealy

Creative Directors: Kristin Gantz, Fawne Berkun

Producer: Jaclyn Levine

Animation: Darina Stekol, Shaun Harrison