For Maybelline's Paris 2016 Direct Marketing International meeting this 80 foot screen opener was created to encapsulate the Maybelline Brand. The theme, Make IT Happen. Working closely with Director and Creative Director, the goal was to capture the energy and aesthetic that is Maybelline New York. and push them further into the beauty future. Make things. Make your future.
Shot in 16:9, the unique length of this composition was later created in post, compositing the scenes without losing beauty or quality.
Textures and products were all originally still photography. 2D & 3D animation were used to bring them to life.
Director: Sasie Sealy
Creative Director: Fawne Berkun
Art Director: Darina Stekol
