Working with our talented director, Simon Benjamin, we ran with his idea of weightlessness.
I worked closely with the CD to develop 3D motion to compliment the humanity introduced in this spot. I led a team of talented artists at Ars Thanea to perfect not only the look of the watches, but also their motion.
Director: Simon Benjamin
Creative Director: Fawne Berkun
Art Director: Darina Stekol
Shoot and post-production Art Direction for a teaser video to launch Maybelline’s new beauty product.
Art Director: Darina Stekol
Eve Lom Radiance Face Mist Launch
Maybelline promotional video for World Wide 2018 meeting in Paris. An upcoming collaboration brought to life through film and animation.
Products would re-created in Element 3D as they only existed in product photography during production of this film. It was an exciting challenge to get the textures and shapes accurate using primitive shapes. The client and Director were pleased with the final result, although the version you see here is the Art Director’s cut, featuring more graphics work.
Director: Dara Bratt
Creative Director: Fawne Berkun
Art Director: Darina Stekol
Art Direction
Concept/Design
Animation
Lead on graphics and visual representation of Dark & Lovely's brand staple hair color product, part of the LOVE MY COLOR 2016 campaign. Working closely with agency team and CD to create TRIPLE OIL visuals in a beautiful and original execution.
Agency: TAG Creative
Director: Sasie Sealy
Creative Directors: Kristin Gantz, Fawne Berkun
Producer: Jaclyn Levine
Animation: Darina Stekol, Shaun Harrison
Matrix is all about amazing, professional hair. This video is for their Total Results range of products. The task here was to revamp their existing brandbook content, and bring it to life in film.
I worked closely with the Director and Creative Director, on bringing their brand book imagery to the next level of coolness. As well as thinking of fun gestures for talent to act out on set.
Director: Sasie Sealy
Creative Director: Fawne Berkun
Art Director: Darina Stekol
For Maybelline’s 2018 World Wide meeting in Paris, commercial concepts are presented to the company for products meant to launch the following year. Using print ad concepts, as well as product packaging design, this video brings the aesthetic direction of the ads to life.
The bronzy-glow themed footage inspired the text design and motion. The product animations were created in 3D from still product photography. I was given free reign to design and animate the product as I wished. Much of the original motion concepts did end up in the final piece. Working with the Director and Creative Director to keep the beauty of the original footage, as well as the aesthetic of the brand in mind, we ended up with the piece you see here.
Director: Dara Bratt
Creative Director: Fawne Berkun
Art Director + Animation: Darina Stekol
A new first-to-market salon-grade product from Soft Sheen Carson, Damage Slayer reverses damage to the hair cuticle. The challenge here was to tell the “science” story in an accurate, yet aesthetically pleasing way. Close up hair follicles are the most beautiful things in the world, so the approach was to step away from the traditional “damaged” hair look, and go for a visual metaphor. The end result is what you see here.
Some fun manipulation of the footage and product animation bring the whole thing to life.
Agency: TAG Creative
Creative Director: Fawne Berkun
Art Director: Darina Stekol
Animation: Darina Stekol & Shaun Harrison
For Maybelline's Paris 2016 Direct Marketing International meeting this 80 foot screen opener was created to encapsulate the Maybelline Brand. The theme, Make IT Happen. Working closely with Director and Creative Director, the goal was to capture the energy and aesthetic that is Maybelline New York. and push them further into the beauty future. Make things. Make your future.
Shot in 16:9, the unique length of this composition was later created in post, compositing the scenes without losing beauty or quality.
Textures and products were all originally still photography. 2D & 3D animation were used to bring them to life.
Director: Sasie Sealy
Creative Director: Fawne Berkun
Art Director: Darina Stekol
Movado came to us with the challenge of bringing life to their paint campaign, ‘Don’t Let Numbers Define You’. What initially began as a single brushstroke on a page, evolved to the spot you see here.
Working closely with the 3D team, Ars Theanea, we achieved this flying paint universe.
3D work: Ars Thanea
Creative Director: Fawne Berkun
Art Director: Darina Stekol
Movado Edge infuses an icon of modern design with stunning new shape and texture. In collaboration with renowned modern industrial designer Yves Béhar, the iconic DOT is remimagined. The task here was to highlight the new design's sculptural beauty. The trick was finding the right balance between quintessential Movado and the Swiss design movement that inspired the entire campaign.
The launch transitioned to several platforms, from print to TVC as well as a billboard in Times Square.
Agency: TAG Creative
Creative Direction: Fawne Berkun, Simon Benjamin
Art Direction: Darina Stekol
Animation: Darina Stekol, STOKED
Luxury watchmaker MOVADO wanted to enter the smartwatch scene with a big statement. It was important to maintain the minimalist aesthetic of the brand, inspired by Bauhaus styling. The iconic DOT at the top of the watch face displays the phases of the moon. The digital faces feature interchangeable designs, getting these across (as well as the google features) in a 15 second spot was a challenge. The client was very pleased with the end result, pushing the brand further in it’s design evolution.
3D work was achieved with the amazing Ars Thanea studio. Together, we achieved the pieces seen here.
In the design phase, many iterations of what we called the “body shots” of the object were created. We wanted to find the perfect angles to highlight to show the beauty of the watch.
This was done in Element 3D using CAD files as the base model.
Agency: TAG Creative
Creative Director: Fawne Berkun
Art Direction: Darina Stekol
3D animation: Ars Thanea
Cyclox is one of the 100 face variations on the Movado Connect smartwatch. This one design was particularly interesting because of the re-design of the classic way we read time.
CYCLOX finally brings Nathan George Horwitt’s 1936 design to life with its sweeping edge to indicate seconds, a rotating single dot representing minutes and the hour displayed in the center.
What you see here is a non-verbal explanation of this new way to read time, which is really quite ingenious. Starting with the iconic DOT, CIRCLE, LINE visual, we transition to the cyclox design of time.
Also included here is Nathan George Horwitt’s original sketch of the design, brought to life.
The Valentine’s Day launch for Movado Edge. This sweet video was used on social media to promote the Edge watch for HER. Working only from a still, the fun challenge here was to bring the paper card look to life.
Stop motion style animation seemed a perfect match for the card theme.
Art Direction & Animation: Darina Stekol
Art Direction on GFX
Concept/Design
Animation
A unique collaboration with KAY Jewelers and MOVADO. Finding the right balance for each brand in the movement and look of the watch & diamonds was a rewarding creative process. I dreamt only of diamonds during the making of this spot.
Agency: TAG Creative
Director: Sasie Sealy
Creative Director: Fawne Berkun
Producer: Maureen O'Boyle
3D animation: STOKED
Matrix wanted a video that encapsulated their latest hair trend inspired by the iconic POP art style. Shot and produced by TAG creative, featuring the Matrix hair experts visualizing this classic art movement. Taking cues from Andy Warhol and Roy Lichtenstein to create this trend showcase.
Art Direction & Animation: Shaun Harrison + Darina Stekol
To celebrate the biggest lipstick launch in history, Urban Decay and TAG creative teamed up to create one badass launch video. Ruby Rose stars as the face that launched 100 lipsticks. Working with several creative minds to visualize the big moment for Urban Decay, displayed here is the final piece, as well as some creative that was explored along the way.
Agency: TAG Creative
Art Direction: Shaun Harrison
Animation: Shaun Harrison, Darina Stekol
Producer: Jacyln Levine
TV spot for Maybelline's new product, Pumped Up Colossal Mascara. Working on a team to explore the design & depiction for the product demo. A graphic representation of the double collagen wrapping around the lashes was a design challenge that received great sales results, proving extremely rewarding.
The finished piece is seen here, as well as the exploration animations that eventually led to final version of the product demo.
Agency: TAG Creative
Creative Direction: Fawne Berkun
Art Director: Andrea Scaglione
Animation: Darina Stekol, Yasmin Mistry, Shaun Harrison
A whimsical concept for a COACH logo animation. Walk cycle was drawn by hand and vectorized for unlimited resolution usage. The original idea was meant for billboard campaign opening.
